Loyalty and the Interaction Economy
Even as the philosophy behind the “Experience Economy” has taken root with marketing strategists, a new way of creating value via loyalty rather than premium price is beginning to emerge.
The 1999 bestseller The Experience Economy by B. Joseph Pine II and James H. Gilmore extolled the importance of creating a vivid, memorable customer experience. Its observation that companies could charge more for the customer experience than they could for actual goods or services quickly gained favor among marketing strategists.
2 Responses to “Loyalty and the Interaction Economy”
Interaction Economy
Hmm … interesting. I note that the sponsor of this website is Interaction Metrics so I dare say there is some bias here.
By Julie Falkenberg on Apr 11, 2008
Hello! Personally I fully agree with recent comments.
By Levitra on Jul 10, 2008